Set titles and descriptions for search engines

Search results and shared links show a page's title and a short description. Sites lets you write both for every page in every language, and does the rest of the search-engine basics for you.

Before you start

• You need the right Edit the website and read its form submissions.

Steps

1. Open Sites and select a page under Pages.
2. Pick the language tab you want to write for.
3. Under Page details, type the Title for search engines (up to 70 characters). Left empty, the page title is used.
4. Type the Description for search engines (up to 170 characters). It is shown under the title in search results and when the page is shared.
5. Select Save. Repeat for each language and each page.
6. Open Site settings. Under Site words, type the Tagline, the one line search results show under the site's name.
7. Under Languages and look, keep Let search engines list the site ticked, or clear it while the site is not ready to be found. Select Save.
8. Publish the site.

Good to know

What Sites does by itself on every published page:

• tells search engines which address is the page's main one, and which pages are the same page in another language;
• builds the preview pictures and text that appear when someone shares a page on social media or in a chat;
• lists every page in every language in a sitemap, and adds the robots file search engines read;
• describes your organisation in the form search engines understand.

Also:

• Clearing the listing box asks search engines not to list the site. Pages already in their results may take some time to drop out.
• Landing pages can be listed too; share their address only where you want it.
• The thank-you page is never listed.
• Related: Publish your site and set the site's languages.