Read a campaign's results

Each campaign page counts what happened after your message, so you can tell which offers bring customers back.

Before you start

• You need See the CRM: customers, segments, results.

Steps

1. Open CRM → Campaigns. The list shows each campaign's State, Sent, Opened the link and Replied.
2. Select a campaign's name. Its page opens.
3. Read the results table:
   • Sent: messages that went out.
   • Delivered: confirmed delivered (WhatsApp only).
   • Replied: the customer wrote back on WhatsApp within 7 days.
   • Opened the link: the customer opened the tracked offer link (once per message).
   • Bought within 7 days and Sales after the message: the customer's purchases in the 7 days after the message.
4. Read the counts line: Waiting, skipped, failed, and not agreed or unreachable.
5. Open Why some were skipped to see the reasons, for example did not agree, no e-mail, monthly limit reached, e-mail bounced, asked for no messages.
6. Scroll to Messages sent to see the latest messages one by one, with the customer, state and time.

The states

Draft → Scheduled (a start time is set) → Sending → Done. A campaign can also be Paused or Cancelled. Each message moves from Waiting to Sending to Sent, Skipped or Failed.

Good to know

• Sales after the message counts the customer's issued invoices and delivered online orders in the 7 days after the message, with credit notes taken off. It is counted live for up to 1,000 customers of a campaign.
• Delivered is known only for WhatsApp messages; e-mail campaigns show sent, not delivered.
• Replied counts WhatsApp replies only. E-mail replies reach your own mailbox and are not counted.
• sent, answer unknown means the message left but no confirmation came back. It is counted as sent and never sent again, so the customer does not get it twice.
• A customer who opened the link appears once per message, however often they open it.
• The same results for every campaign and flow together are in the CRM reports. See CRM reports and alerts.